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Often underestimated and yet successful

For a long time, LinkedIn was rather unpopular, especially in Germany, as it was considered a predominantly American network that was unlikely to make waves in the German market. In this country, people prefer to use the domestic network Xing to position themselves and network on a business level.

Within a very short time, however, LinkedIn expanded its portfolio of features, improved its user experience, and worked on its image. As a result, entrepreneurs increasingly discovered the many opportunities already offered by a free membership that you have to pay for at the German competitor.

LinkedIn is also social media

Anyone who signs up on LinkedIn is not looking for personal interests, hobbies or nice vacation photos, but primarily for exciting contacts who can help you advance professionally and, in the long term, even become useful for your own company.

At its core, LinkedIn is a social media platform like any other: you share your thoughts, inspiring stories, or critically engage with topics that move you. The difference: these posts are usually professional content that is related in one way or another to professional career or company goals.

The network is one of the big players, with 810 million users worldwide, 17 million in the DACH region alone, and the trend is rising.

There are two main profile options to consider: the personal profile and the company profile.

Step 1: I show who I am and what makes me tick – the personal profile

The profile of a private person serves as a kind of digital business card with an attached resume. Current and past work experience can be recorded in it, as well as volunteer activities, special qualifications and awards and publications. From bachelor theses to scientifically relevant and recognized reference books, there are no limits for the users.

The person profile focuses on personal branding. We show who we are, what we can do and what makes us tick in our everyday professional lives. Through smart and uncomplicated people search, we can network with interesting personalities who share our views and with whom we can exchange ideas. However, the LinkedIn network requires constant maintenance. As on many other social media platforms, the profiles that look serious and inspire confidence are those that have many contacts.

But not only personal branding is made easy for users. The job search is also greatly simplified. Through various search filters and keywords, the platform filters out job offers and also offers the possibility to apply directly through the digital resume.

Step 2: Brand awareness and employer branding – the company profile

For entrepreneurs, LinkedIn offers a true playground for brand awareness and employee acquisition. On the company profile, updates can be shared easily and interaction with the community can be boosted, for example through interactive surveys.

It is also comparatively easy to find new employees here via the job search, and the response is great.

Above all, however, existing employees should not be underestimated. By stating their current job and linking to the company profile, they act as authentic brand ambassadors and help the company site stand guard and be noticed.

Conclusion

LinkedIn has long ceased to be a niche website and is enjoying ever-increasing popularity. Private individuals can communicate their expertise to the outside world, and companies become better known. In the meantime, we are increasingly encountering the term “LinkedIn Influencer”, i.e. someone who has a particularly high level of skills in their own field and thus actively supports or enlightens other people.

Events, social selling and advertising are other features that help position the company in the market, attract new customers and make a name for itself.

So LinkedIn is not a trend that will soon pass. LinkedIn is an opportunity, a stepping stone if you will, to take yourself and your business to the next level!

Let’s get connected!

Your Simone

Source:

https://www.futurebiz.de/artikel/linkedin-statistiken/#:~:text=%C3%9Cber%2017%20Mio.,LinkedIn%20Nutzerzahlen%20untermauern%20die%20Relevanz

Social media – from hip add-on to must-have!

While social media marketing was considered a gimmick in private-person-dominated platforms just a few years ago, it is now impossible to imagine the marketing mix without it. And that across all industries and divisions.

The race for likes and images with over-the-top filters has evolved into a complex competitive landscape where conversions and leads are traded as digital gold.

Everyone meets here – incentives for social network activities

Even before the rapid rise of Facebook, YouTube, Twitter and what they’re all called, companies and marketing departments had to make tough decisions.

“Do I reach my target audience with a billboard in the subway, with a radio spot, or still in the good old newspaper?”

Social networks, at least the big players Meta (formerly Facebook) and Google, skillfully take this decision away. You want to convince an older target group of exceptional reading glasses – Meta and Facebook has them. Your video game is designed for teenagers between 16 and 20 and you need to reach them – Meta and Google have the solution.

The game could go on forever. In Germany, 94% of all inhabitants used the Internet at the beginning of 2021, of which around 79% used social media. And that with a dwell time of just under an hour and a half.

Some of the users are on different platforms. However, with around 8.4 accounts per person, one can assume a high content penetration with a clear conscience,

Beach pictures meet infographics

The exponential use of social media on the part of private individuals has also been perceived as an opportunity in companies over the course of the last few years. Already in 2017, three out of four companies relied on marketing measures in social networks. Whether the company is a small business, a medium-sized enterprise or a large corporation plays a subordinate role. Initially, the networks are not tied to any specific prerequisites and enable a communication platform for everyone.

A global study of 4,4000 marketing managers from 2021 shows which goals or benefits are being pursued with the measures. The focus is primarily on attention, traffic, leads and customer retention. The fact that 60 percent are already talking about increased sales shows the extent to which social media marketing has developed into a performance-oriented measure.

Ciao 16:9, 9:16 now takes your place

The fact that strategic and thoughtful measures in social networks are useful, we could tell in 537 other blog articles…otherwise we wouldn’t do the whole thing here 😉

Before we get more into the application in the next few articles, here’s one of the biggest changes in social media marketing: mobile first becomes mobile only.

Smartphones and mobile devices in general are increasingly displacing PCs and laptops from the social media scene. Content, whether entertaining or informal, is just a click away. The switch in content consumption

is also reflected in studies. In 2020, around 80 percent accessed the Internet using a mobile device.

So for today’s and tomorrow’s marketers, rethinking content design will be critical. Distorted images on the cell phone are unsexy and are usually clicked away within seconds. We wouldn’t do it any other way.

Conclusion

If you’re looking for a bottom line in social media marketing, it’s either going to take you forever or you’re going to be properly led around by the nose by the wrong people. Social networks are far too dynamic to form a concise summary. Every day something new happens – changed algorithms, new features, trends. The list is long.

In any case, this much is certain: without social media, companies look old. It’s great to see technology being embraced and finding a place in the marketing mix. From our experience, however, more and more goes. On the input side but also on the output side.

That is why we do not conclude here with a conclusion. Rather, we invite you to become part of this blog series and read regular updates on social media marketing basics, innovations and changes. We are only at the beginning.

Your Jonathan

Category: Blog

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